Expanding human agency.

As a second-time, venture-backed founder, I’ve become more pragmatic about products. I increasingly see them as wrappers around economic activity, incentives, and human behavior.

For two decades, software monetized productivity. I think the next decade monetizes replacement — AI that doesn’t assist work, but does it. I’m building at that edge, where the unit of value shifts from seat to outcome.

Born in Ukraine, shaped professionally in the United Kingdom, and now based in Asia.